Beringia

Beringia is a development-driven outdoor clothing brand that draws equally from design ideation, technical innovation, and advanced fiber and fabric engineering. It combines both modern design and fabric engineering to create performance-based technical garments.

Studio Lars Högström was tasked with refining the existing identity by creating a functional design system and guidelines to ensure a consistency across all consistency across all implementations.

Client: Beringia
Year completed: 2018–
Category: Identity, Other, Digital, Motion

CREATIVE DIRECTION
Studio Lars Högström

BRAND REFINEMENT
Studio Lars Högström

PHOTOS
Curtesy of Beringia

FILM
Cameron Myles

LOGO
Darren Newman
David Gensler