Beringia
Beringia is a development-driven outdoor clothing brand that draws equally from design ideation, technical innovation, and advanced fiber and fabric engineering. It combines both modern design and fabric engineering to create performance-based technical garments.
Studio Lars Högström was tasked with refining the existing identity by creating a functional design system and guidelines to ensure a consistency across all consistency across all implementations.
Client: Beringia
Year completed: 2018–
Category: Identity, Other, Digital, Motion
CREATIVE DIRECTION
Studio Lars Högström
BRAND REFINEMENT
Studio Lars Högström
PHOTOS
Curtesy of Beringia
FILM
Cameron Myles
LOGO
Darren Newman
David Gensler